Redesigning the product page to help buyers decide

Product Design Lead · 2023 – 2025

The case in 30 seconds

The challenge

Buying a bike worth several thousand euros, sight unseen, from a stranger who often lives in another country. The product page I had designed in 2023 mostly sold the platform, and said little about the seller, the bike’s exact condition or what happened after payment.

The bet

Help buyers decide on one specific listing by showing them who is selling, exactly what they are buying and what happens once the bike is paid for.

My role

I reworked the product page I had designed in 2023 and led the redesign with the Lead PM, then the Senior PM: on the web in late 2024 and in the app in 2025.

The outcome

More contact requests to sellers. In the web A/B test, from 28 November to 5 December 2024, contact requests to the seller rose by 19.5%, and favourites by 20.3%.
Purchases are still to be measured. Clicks to checkout did not change significantly, and purchases completed later in the chat were outside the test’s scope.

Web product page, in 2023 and today. The current version is the one on the test environment, with the seller anonymised.

Product page in the app, in 2023 and today. Scroll each screen. The current version is the one on the test environment, with the seller anonymised.

Know the seller before buying. On the web, I moved the seller’s rating and response time into the purchase area. In the app, buyers can ask them a question from the top of the page.
Describe the bike as it is sold. I brought the key specs to the top and flagged replaced or broken parts in the components table.
Explain what happens after payment. I placed buyer protection right under the buy buttons. The seller is paid once the bike has been received and approved.